As with any new program/initiative the level of excitement and engagement is typically high during the first years of implementation; however, as programmatic practices become routine and fatigue seems inevitable, engaging and mobilizing faculty, administrators, and staff becomes more and more difficult each year. Therefore, to re-energize a ‘fatigued team’, re-crafting a visible and shareable message from the ground up is essential to keep the momentum going and ultimately achieve the desired outcomes.

Goals for this session are:

1. Understand how organizational commitment differs from engagement and how a deliberate plan can move stakeholders from ‘participation by commitment’ to ‘active engagement’
2. Understand how intentional observations and strategic listening are utilized to re-craft a visible and shareable message
3. Understand how maturing activities are opportunities to create new ones and how these can be utilized to re-engage stakeholders

The ability to identify, mobilize, and engage those who need to take action to implement and sustain a multi-year program or initiative is key to reaching and exceeding the desired outcomes. As we move along the cycle of implementation, it will be important to recognize and differentiate between maturing programmatic activities and those still under development or still need to be developed. Working new programmatic activities within maturing activities is at the center of a successful turning point. For this reason, it is imperative to pause, reflect, and loop back to assess how these maturing operational activities are being implemented and perceived by those directly involved. Guided by the Conceptual Model for Faculty Engagement (Wade & Demb, 2009), we will explore how intentional observations and strategic listening are utilized to re-craft a visible and shareable message that re-energizes and re-engages all stakeholders.