Developing an annual event series can be equal parts adrenaline when crises hit and boredom when trying to come up with new ways to feature the same topic. Join us for a discussion of how we work to keep stress minimal and excitement high through organizational techniques, collaboration, and employing best practices.

In this session:

1. Attendees will learn steps and methods to planning a program series
2. Attendees will learn how to create advertisements that work

This presentation will discuss the process of developing and refining a program series year after year, including:

• Finding ideas
• Working with partners
• Keeping a checklist of tasks
• Successful marketing
• Evaluating
• Dealing with last minute crises
• Avoiding burnout